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Friday, May 20, 2022

Purplle unveils a brand new marketing campaign with Sara Ali Khan

Purplle.com has launched its new marketing campaign, aiming to place itself as ‘Har Indian Ka Beauty Destination’. Featuring model ambassador Sara Ali Khan, the marketing campaign intends to encourage girls to discover their magnificence wants and their variety. The marketing campaign went stay throughout Sara Ali Khan’s social platforms and will likely be promoted throughout languages and distributed by way of digital and social channels.  

The marketing campaign highlights the message that Purplle has a magnificence product for each Indian, Nippun Aneja, chief enterprise officer, Purplle.com, mentioned, “Beauty is very personal and exploratory. Different skin types, skin tones, weather conditions, and textures can influence a consumer’s journey. Today, with digital breaking access barriers, the beauty experience is full of personalised solutions.  Powered by technology, Purplle caters to the many requirements of consumers with various offerings and products. Our positioning encourages women to explore a wide range of products,” Aneja added.

The new marketing campaign highlights the model proposition by showcasing a various group of pals, who discover their match on the wonder e-commerce platform. “I hope many young girls can resonate with our campaign and, whatever their definition of beauty, they can truly indulge in all that they like on Purplle. For the campaign, we brought to light the brand’s personality,” Khan acknowledged. 

Founded in 2012, Purplle.com is an e-beauty platform. The platform claims to have over 1000 manufacturers with practically 60,000 merchandise, out there on its web site and app. The firm buyers embody Kedaara, Premji Invest, Sequoia Capital India Goldman Sachs, Ivy Cap Ventures, Verlinvest, Blume Ventures, and JSW Ventures.

Read Also: Health OK launches a brand new digital movie with Anil Kapoor and Ranveer Singh

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Source: www.financialexpress.com”

Business Khabar
Business Khabar
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