Pocket FM has appointed Shubh Bansal as VP, progress and Rahul Nag as head of communications. The appointments are consistent with the corporate intention to accentuate its focus to speed up income, velocity up progress initiatives, and elevate its model positioning.
In his new function, Bansal will probably be main the enterprise progress initiatives throughout listeners, and new enterprise alternatives. While Nag will probably be driving stakeholder engagement by exterior, social media, and inner communications together with establishing Pocket FM as a culture-first web organisation. Both Bansal and Nag will probably be reporting to Rohan Nayak, CEO and co-founder, Pocket FM.
The firm continues its progress on the backdrop of a storytelling expertise, it’s centered in the marketplace management in creating the ‘audio entertainment’ area, Nayak stated. “Both Bansal and Nag are proven leaders in their space and are valuable inclusions into our strategic team. With their strong skill sets, we hope they will bring the required momentum to our growth, revenue, and brand recall as we continue to build Pocket FM for our community,” he added.
Previously, Bansal was a co-founder at Truebil, an auto-tech platform acquired by Spinny the place he was chargeable for spearheading progress, advertising, and income. Before Truebil, he was related to Housing.com.
For Bansal, the corporate is creating and main the audio-entertainment class within the OTT area. “Our vision is to build category leadership for Pocket FM and lead the OTT landscape through our product and business acumen,” he said.
Meanwhile, with over a decade and half years of expertise within the communications panorama, Nag has labored with organisations equivalent to Flock, Mindtree, and ShareChat. In his earlier roles, he has led the disaster communication for Mindtree in the course of the L&T takeover battle and contributed to main the communications for ShareChat and Moj.
“Our objective is not just to lead India but become a strong force to reckon with, and we are hopeful of emerging as a strong brand for our listeners, creators, employees and investors,” Nag added.
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Source: www.financialexpress.com”