Piramal Pharma Limited’s client merchandise division on Wednesday introduced its affiliation with actress Priyanka Mohan for its skincare model, Lacto Calamine. The model is increasing its oily skincare product portfolio in South India. With its new model marketing campaign, ‘Clear Matte Balanced Face,’ Lacto Calamine goals at addressing shoppers’ oily pores and skin issues.
According to the corporate, the skincare class in India is witnessing a increase as shoppers are always aspiring for excellent clear pores and skin. Lacto Calamine with its new vary of merchandise goals to sort out oily pores and skin issues and supply shoppers with merchandise which can give a day by day oil free matte wanting pores and skin.
“We believe, for the modern woman, a holistic approach to wellness is important and it applies to skincare as well. The expansion of the Lacto Calamine range in skincare is part of our strategy to reinforce and consolidate our brand presence in the beauty category. It will address consumers’ oily skincare needs, helping them achieve clear and balanced skin. We are associating with Priyanka Mohan as we expand our product lines in the South market. Mohan has done some notable work in South cinema and has an appealing on-screen persona which makes her an ideal fit for our brand to reach its target audience,” Nitish Bajaj, CEO, client merchandise division, Piramal Pharma, mentioned.
“Women face myriad skin issues including oily skin-related problems which need to be tackled. Lacto Calamine with its deep understanding of skincare problems, primarily faced by women, offers a holistic solution to help them achieve clear, matte skin. I share the brand’s vision of redefining how Indian women can easily achieve a beautiful and balanced look,” Mohan acknowledged on her affiliation with the model.
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Source: www.financialexpress.com”