Parachute Advansed Ayurvedic Coconut Hair Oil has launched its new marketing campaign. Through the marketing campaign, together with the model’s new packaging, the corporate goals to focus on the early indicators of hair-fall. The marketing campaign is conceptualised by WPP.
The model has been a accomplice for numerous girls in Southern India, serving to them keep their hair, by tackling issues together with hair fall, Koshy George, chief advertising and marketing officer, Marico Limited, mentioned. “We found that the seven early signs of hair fall go unnoticed by many, which can cause even greater harm in the future. Masking as problems that women commonly experience, the seven signs have the tendency to lead to hair fall. Therefore, we aim to show how the brand is the one go-to solution to combat all seven signs,” he added.
As a part of the marketing campaign, an unique training program was hosted in Hyderabad anchored by Nadia Hakani. The occasion included educative periods on hair fall identification and prevention by Dr. Tanya Dubey (MBBS DDVL) – dermatologist, pores and skin, hair and nails specialist, Varsha Bhanoor – grasp’s in scientific vitamin and dietetics and Dr. Aparna Santhanam (MD, DNB) – advisor dermatologist, Marico Limited.
Through the advert movie, the model reveals how one can tackle the seven early indicators, and to go away shoppers with wholesome hair. The movie opens with two girls studying their every day horoscopes, when the protagonist enters and jokes about how their hair is tough and their braid has thinned. She predicts that, due to this, they could expertise hair-fall sooner or later. The movie strikes on to point out her advising her associates to use Parachute Advansed Ayurvedic Coconut Hair Oil.
For Rohit Devgun, ECD group, WPP, the intent was to discover a area for Parachute Advansed Ayurvedic Coconut Hair Oil to function from. “After studying the consumer and the market we realised that the current mindset is to treat hair fall only when it becomes serious. We felt we must get the consumers to handle it earlier on. This became the pillar on which we built the campaign narrative. It uses the context of horoscopes to highlight the early signs of hairfall, thus making it a lot more informative,” he said.
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Source: www.financialexpress.com”