Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Man armed with four handguns kills two after high school graduation ceremony

    June 7, 2023

    Homers from Aaron Hicks, Ryan O’Hearn not enough as Orioles fall to Brewers, 4-3, in 10 innings

    June 7, 2023

    Prince Harry to resume giving evidence in hacking case after blaming tabloids for 'inciting hatred'

    June 7, 2023
    Facebook Twitter LinkedIn
    Trending
    • Man armed with four handguns kills two after high school graduation ceremony
    • Homers from Aaron Hicks, Ryan O’Hearn not enough as Orioles fall to Brewers, 4-3, in 10 innings
    • Prince Harry to resume giving evidence in hacking case after blaming tabloids for 'inciting hatred'
    • Yankees look dazed beneath haze vs. Chicago’s Lucas Giolito
    • Yankees officially place Aaron Judge, Nestor Cortes on injured list
    • Joe Wicks makes dedicated workout video for people with Parkinson's disease
    • Lucas Giolito is lifted after 6 no-hit innings — and Liam Hendriks gets his 1st save — in the Chicago White Sox’s 3-2 win
    • Prince Harry's US court case could land him in very hot water with the authorities
    Facebook Twitter LinkedIn
    Business KhabarBusiness Khabar
    • World
    • Auto
    • Business
      • Industries
      • Opinion
    • Market
    • Money
      • Finance
      • Insurance
      • Investment
      • Schemes
    • Sports
    • Other
      • Stories
      • Career
      • Entrepreneurship
      • Property
    • Web Stories
    Business KhabarBusiness Khabar
    Home » A Survival Guide for Startups in the Era of Tech Giants
    Opinion

    A Survival Guide for Startups in the Era of Tech Giants

    ShehnazBy ShehnazSeptember 25, 2020No Comments
    Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Tumblr Email
    A Survival Guide for Startups in the Era of Tech Giants
    Share
    Facebook Twitter LinkedIn Pinterest Email

    In this modern world of technology, it is becoming easier to copy other companies’ products and ideas. When you are starting up your new company and come up with an innovative and excellent plan which can be the next best thing that this world is going to have when the words are going to spread about your product and ideas, it is going to start attracting big names from the industry who are quickly going to steal your idea with the assistance of their technology and their reach in the right places.

    For them copying others is easy because they have all the money in the world, and they have been into the market for so long that they know how to copy other company ideas and products without facing the lawsuit from the real startup business owner, which makes everything much easier for them. Hence, your company’s downfall starts without you getting a footing in this business world.

    For many startups, such companies are a considerable threat, and that is why inexperienced new entrepreneurs get scared before even launching that product. They don’t want to risk putting so many hours and a massive amount of money into a product and idea that can be stolen easily without any consequence for the competitors. Now the biggest question is how Can a startup survive in the era of giant tech?

    How Can a Startup Survive In the Era of Giant Tech?

    Today I am going to talk about such companies whose ideas got stolen, and still, they were to make a name for themselves and how your business can even thrive if you face such issues? Continue following this article till the end to get an answer to all of your questions.

    #1. Snapchat stories ideas stolen by Instagram, Facebook, and Whatsapp

    Now, I know. You must have read so many articles on this topic, and I am pretty sure the Snapchat stories part must have been mentioned in all of them. But the thing is that this represents how easily someone can steal your ideas and do a million and billion-dollar business from it out in the open. Instagram was bought by Mark Zuckerberg back in 2012 for one billion dollars.

    But where Snapchat launched the stories program where the user is going to upload their pictures and videos, which is automatically going to be erased from their account after twenty-four hours. Now not only Mark Zuckerberg used this program for Facebook and Instagram right after that Whatsapp also adopted this idea. This could’ve been the downfall for the Snapchat, but still, it survived this tremendous obstacle. Wants to know why to read the conclusion of this story

    Conclusion of Snapchat Success

    In the beginning, Snapchat only had 100 users. But the founder’s luck worked in their favour one of the founders’ young teen family members told their friends about this app which helps you share pictures and videos, and they will disappear from their account after 24 hours. Such an idea appealed to the young audience. With the help of these youngsters, words got spread like wildfire, and that is also in the right places and in between the right audience. It massively helped them, and that’s how their numbers of users started increasing. Before the big companies noticed this, Snapchat already had a high number of trusted users.

    Facebook or Instagram wasn’t able to snatch those trusted users from them. But that’s the reason that Snapchat is thriving today. With the time you need to improve and launch new features, which Snapchat did with their face changing elements and so many others. So for startups, two things work massively first finding the right targeted audience and impress them and let them spread words about you before big companies even notice you. But to stay on top of the business to improve and evaluate with time. You can’t stay at the top of this social media market if you are not improving and updating your apps with new features.

    #2. Amazon tricks to stay on top

    Every company in the market, which is launching a new product, their biggest competitor is Amazon. The reason why Amazon is on top is that you can find from your daily necessity like food and other stuff like furniture, clothes, and pre-order high tech gadgets from this place at reasonable and cheap prices. That’s why they are able to steal customers from other companies easily.

    Not only are they delivering everything to your doorstep, but they are providing their customers everything at reasonable prices. Amazon is always quick enough to steal a new idea from the competition and make a duplicate product at low prices. So how can somebody stay afloat in the market when Amazon takes their business without any worry in the world.

    Conclusion About How to Beat the Amazon in this Game:-

    The reason Amazon sells the products at low prices. Either they have a deal with the company which sells the products to Amazon at lower rates, which enables them to sell the product in a meager amount from the marketplaces or they have their workplaces to prepare the exact product with cheap quality material. A plus point for you is where Amazon adapts this idea to sell the product at affordable prices; they cheapen the quality of equipment and lower the product cost from the market. You can do precisely the opposite of that and use high-quality material and stick to your original prices.

    Amazon, this trick might attract a certain and decent amount of customers who can’t afford high priced merchandise, so they buy a cheaper quality product, which won’t last for very long. But today, customers are getting smarter. Instead of spending their 500 rupees on a product that is only going to last one month, they instead pay 1000 rupees for a product that is going to stay in good condition for three to four years. The person who is looking for long term investment is never going to buy anything from Amazon. So if you promise the client merchandise longevity, they will always come back to you.

    Read: These startups are going to fill your jobs next year know which companies

    #3. Apple gadgets designs and ideas getting stolen by Chinese companies

    This truth is not hidden from anyone that whenever Apple company comes up with a new feature in their phone or new gadgets. These designs and features are easily stolen by the other Chinese corporations who are making phones. In the Indian market, these Android and Smartphones are in high demand. Because they are not only ten times cheaper than Apple but also give you the same feature.

    Conclusion about Apple’s Success:-

    You may want to know why, after getting almost every idea stolen, Apple is still on the top when it comes to Smartphones and ipads and such gadgets. Even their prices are high compared to other phones. The reason is that from the very beginning, Apple created unique transparent designs for computers, and they did it with their product.

    Today Apple became a class now if you want to show off your wealth and from which class you belong to you must have Apple iPhone. So be unique enough and keep on launching a unique design and introduce the world to new gadgets as Apple introduced us to smartphones. If you can become class, then no matter what other companies will do, no one is going to be able to take you down even after stealing your ideas and copying your product.

    Read: These women-led startups raised funding during the Corona era

    Few factors in engaging your customer for the long term

    #1. Target the right audience

    If you are in the tech world, find the right audience, and target them, especially youngsters. Because they want new things every day and whoever manages to provide them first, they will stick with you, and if they end up liking your app or anything tech-related, you don’t even need to spend the money on marketing. These youngsters will spread the words themselves.

    #2. Keep on improving

    To keep your audience engaged with your company. You need to understand that you have to be one step ahead of your competition and keep on updating the features of your apps from time to time throughout the year. Otherwise, you are going to be the talk of history. It is like the cycle of our life as we are growing up, our height upheaval, our personality alternate, and our level of intellectual progress with the time. So we need to start accepting this truth and formulate alterations to stay on the top of the game.

    Read: UTI AMC launched the IPO for Rs. 3,000 crores. SBI, LIC, Bank of Baroda to sell their stake

    #3. Provide what others are failing to do

    As I mentioned above, amazon might give their consumers a product at a meager price, but they fail to provide quality. That’s where you should focus on delivering your customers the quality product. Your customers will never go anywhere after that getting such excellent quality merchandise.

    #4. Discounts for those consumers whose budget is low

    I have seen this in so many places like Shein and also in Pantaloons. The owners know that not everyone can afford high priced clothes. So from time to time, they start this discount offer at festivals. But the thing that I like the most about them is when they have some product leftover in their stores for more than one year. They make this clearance sale in which they sell the clothes from 199 to 399 rupees, which makes it easier for those customers to buy high-quality dresses at affordable prices. For this, shoppers might have to wait, but it is always worth it.

    Also Read: This EdTech startup prepares students for jobs by upskilling through projects

    By using such tricks, you might not become a millionaire the next day. But winning your consumer’s trust throughout the time will definitely help you stay in the market, and you will be able to give those giant tech fierce competition even when they steal your ideas, and you can’t do anything about it. So don’t let these copycats scare you to start your venture. Just stay true to your morals and give your best by implying these tricks into your business.

    Idea to start EdTech Startup Springboard, thinking about your own problems

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Telegram Email
    Shehnaz
    • Website
    • Twitter
    • LinkedIn

    Shehnaz is a Corporate Communications Expert by profession and writer by Passion. She has experience of many years in the same. Her educational background in Mass communication has given her a broad base from which to approach many topics. She enjoys writing about Public relations, Corporate communications, travel, entrepreneurship, insurance, and finance among others.

    Related Posts

    The 7 Ingredients of a Profitable Restaurant

    November 9, 2022

    From insult to… result! How feedback can inform your online events strategy

    October 24, 2022

    A Friend Lost to Lake Central Flight 527

    July 28, 2022
    Top Post

    Merck sues to head off Medicare ‘extortion’ 

    June 7, 2023

    American Airlines Pilot Files Lawsuit Over 'Leftist' Pension Plan

    June 7, 2023

    Microsoft boss meets chancellor over blocked merger with Activision Blizzard

    June 7, 2023

    Royal Caribbean Group Running Alternative Fuel Tests This Summer in Europe

    June 7, 2023
    Don't Miss
    News

    Maharashtra plans to give corona vaccine to children in schools itself, Health Minister Rajesh Tope said – increasing active cases is worrisome

    By Business KhabarDecember 29, 2021

    File Photo Mumbai: Amidst the cases of Omicron in Maharashtra coming to the fore, the…

    Sports

    Ex-Yankee Joey Gallo heckled in spring training game vs. former team

    By Bhagyashree SoniMarch 14, 2023

    Yankees followers down in Florida gave a stark reminder on how they felt a few…

    Sports

    2022 Marylander of the Year Honorable Mentions | COMMENTARY

    By Bhagyashree SoniDecember 22, 2022

    The Sun will announce its selection for 2022 Marylander of the Year on Wednesday, Dec.…

    World

    'Grenfell 2 is potentially in the post': Survivors insulted as long-running inquiry comes to close

    By Business KhabarNovember 11, 2022

    It’s been every week of closing statements on the Grenfell Tower inquiry, however for the…

    About Us
    About Us

    Business Khabar: Read latest business news, auto news, technology news, personal finance, industries news, investment & insurance news, startups & success stories.

    We're accepting new partnerships right now.

    Email Us: [email protected]

    Facebook Twitter LinkedIn
    In Case You Missed

    'Misleading' Shell adverts banned

    June 7, 2023

    Merck sues to head off Medicare ‘extortion’ 

    June 7, 2023

    Microsoft boss meets chancellor over blocked merger with Activision Blizzard

    June 7, 2023
    Last Minute Read

    Dave Ramsey Faces $150M Lawsuit Alleging Promotion of a Failed Company

    June 7, 2023

    The Most Affordable Cities for First-Time Homebuyers

    June 6, 2023

    Dave Ramsey Has Blunt Talk For Homeowners On Avoiding One Mistake

    June 5, 2023
    Facebook Twitter LinkedIn
    • About us
    • Contact
    • Contribute for us
    • Privacy Policy
    • Disclaimer
    © 2023 Business Khabar. Designed by ThemeSphere.

    Type above and press Enter to search. Press Esc to cancel.