Medimix has launched its new marketing campaign ‘Skinfit Raho, Manmarziyaan Karo’ with model ambassador Katrina Kaif. Medimix has a model positioning of ‘Get SkinFit with Fast Acting Ayurveda’. With the brand new marketing campaign, the model goals to additional strengthen this and join with the youthful viewers. The marketing campaign is conceptualised and executed by Mullen Lintas. Apart from the TVC, the marketing campaign is reside on YouTube and on Facebook, and Instagram
With its Ayurvedic credentials, Medimix has stood tall with the testing instances and got here to be a high quality product for many years, Pradeep Cholayil, chairman and managing director, Cholayil Private Limited, mentioned. “Kaif has a similar stature. With this campaign we aim to establish the synergy between the two and appeal to a younger audience to truly live your life without the skin worries as Medimix is always there,” he added.
For Ashish Ohlyan, VP, gross sales and advertising and marketing, Cholayil Pvt Ltd, with the launch of this marketing campaign the corporate intends to strengthen the SkinFit positioning of Medimix by including one other dimension. “As a brand, we are evolving ourselves to appeal to the younger audience and this new campaign urges today’s young females to gain new experiences,” he acknowledged.
The advert movie exhibits Kaif pursuing her pursuits and crossing the boundaries to do her ‘marzi’ by residing fearlessly and being worry-free about her pores and skin. Be it pursuing her pursuits akin to mural portray, making a distinction with a plantation drive, or exploring her hobbies open air, she does all of it
Medimix with its legacy of Ayurveda has stood for pores and skin that’s skinfit, with this new marketing campaign we wished to launch the latest positioning “SkinFit raho, Manmarziyaan karo”, liberating at the moment’s girl of any concern of pores and skin harm, Garima Khandelwal, chief inventive officer, Mullen Lintas, ML Corporate, mentioned. “Whether societal or self imposed, there should never be any constraint on what she thinks she can achieve. With natural cues that are the brand codes, we reimagined the brand world with a visual scale and this new attitude with the new brand ambassador and a hummable track,” she mentioned.
Follow us on Twitter, Instagram, LinkedIn, Facebook
Source: www.financialexpress.com”
