Magnolia Bakery has rolled out its new model id. The up to date core model color is impressed by the inexperienced of the bakery’s partitions, whereas different colors are impressed by a few of its most beloved desserts and vibrant sprinkles. With this, the model goals to organize for a full omnichannel expertise.
Magnolia Bakery will roll out the brand new design components over the approaching months, starting with its digital platforms, adopted up by packaging and retailer refreshes.
“Magnolia Bakery is growing, with a greater focus on its direct-to-consumer business and an expanded retail footprint around the world. It’s time to evolve Magnolia Bakery’s beloved brand essence into a cohesive identity that excites both our day one locals and consumers who may never set foot in our bakeries. We’re truly bringing the magic of the bakery to your doorstep, wherever you are,” Eddie Revis, CMO, Magnolia Bakery, stated.
We have created an id that delivers on the model’s deliciously indulgent in-bakery expertise with a joyful and eclectic equipment of elements impressed by our design technique – a chew of whimsical delight, JB Hartford, group inventive director, JKR, stated. “The new logo is inspired by the bakeshop’s trademarked cupcake swirl and the live theater of the bakery – mixers spinning vanilla cake batter, cupcakes being iced and banana pudding being scooped.”
For Zonu Reddy, accomplice – Spago Foods LLP, Magnolia Bakery India, the brand new brand and packaging embodies the essence of the model and but has a really younger and recent vibe to it. “Magnolia Bakery India is looking at expanding the brand’s footprint with a focus on newer and younger audiences. We feel that the new look and feel of the brand digitally, in store and via other brand collaterals is something that will really appeal to a younger audience in the country and allow us to tap into a new customer base in the city and when we plan to open in other cities too.”
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Source: www.financialexpress.com”