HP India has launched its newest vary of HP Pavilion laptops with a multi-film marketing campaign. Conceptualised by Lowe Lintas Delhi, the marketing campaign goals to enchantment to the next-gen prospects who’re returning to their faculties and schools put up the pandemic. The marketing campaign is reside throughout social media and offline mediums.
For Prashant Jain, CMO, HP India, GenZ right now, are digital natives and know-how is part of every little thing that they do. “To enable their use cases of creation, academics and long hours of entertainment, HP has always been at the forefront of bringing superior and cutting-edge technology to these young PC users. This campaign presents the same through the lens of two quirky and fun GenZ, Alisha and Garima, whom we hope our audience will love, just as much as we have grown to,” he acknowledged.
The multi-film marketing campaign options celebrities, Yashaswini Dayama and Ahsaas Channa, chosen for his or her enchantment with the younger audience, the corporate stated. Set within the typical backdrop of a school, the three movies spotlight one distinctive function every that turns into the hero of the second – be it HP’s quick-drop function that saves Ahsaas from the warden, the improved video calling function that helps her do the photoshoot or its eye-safe licensed show.
Some movies, via their scripting, casting and path, virtually really feel like small trailers of a function movie that one can think about of their heads, Vasudha Misra, regional inventive officer, Lowe Lintas stated. “This campaign falls into that category. Where we don’t just see the features of HP Pavilion come alive, but also this quirky, funny relationship between these two girls. Kudos to Siddhant Mago and his team,” she added.
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Source: www.financialexpress.com”