Lowe Lintas has appointed Shayondeep Pal as a regional artistic officer, efficient instantly. Pal might be based mostly out of the company’s Bangalore workplace and handle a few of the flagship manufacturers of the company from the South area. In his new position, he will strengthen the artistic output of the company’s Bangalore workplace engaged on manufacturers similar to Tanishq, Swiggy, Unacademy and Fastrack, amongst others. Pal will report back to Sagar Kapoor, CCO at Lowe Lintas.
Pal has led the Lowe Delhi workplace prior to now, Kapoor, mentioned. “He has worked on a diverse mix of brands across categories. I am looking forward to our partnership and along with him and the teams, hope to create some good work very soon,” he added.
Pal’s promoting profession started about 24 years in the past with a stint as a trainee author at McCann-Erickson. In his first stint with Lowe Lintas between 2008 and 2015, he labored on a few of the manufacturers of Lowe Lintas Delhi similar to Micromax, OLX, Hindustan Times, Havells and Maruti-Suzuki. Previously, he led the artistic campaigns for Surf Excel, Wheel, Vim, UltraTech and Nestle EveryDay. He has additionally labored with Grey Group on manufacturers similar to Halonix, Dominos and Greenlam and with Network Advertising as its CCO. Pal had additionally based Amorphous Films the place he labored on manufacturers similar to Quikr, Havells, Gionee and Aegon Life.
Lowe Lintas is a full-service artistic company of MullenLowe Lintas Group, that delivers advertising options throughout model consulting, design, digital advertising, experiential advertising, media planning and shopping for, PR, video content material and voice options. Headquartered in Mumbai, Lowe Lintas has a presence all through India with workplaces in Ahmedabad, Bengaluru, Chennai, Kolkata, New Delhi (NCR) and Pune. The company lends its branding, artistic and omnichannel experience to a bunch of purchasers in India and the Asia-Pacific together with names similar to HUL (for which the company handles over 35 manufacturers), Axis Bank, Britannia, Flipkart, Google, MRF, Tanishq, amongst others.
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Source: www.financialexpress.com”