Living Food has launched its new social media marketing campaign ‘Learning Food’. The marketing campaign goals to spotlight the lesser identified, native, seasonal meals merchandise that folks throughout the nation are usually not too aware of. The social media marketing campaign will current the historical past of meals gadgets, what goes into rising them, and the hassle the corporate makes to convey them to folks’s doorsteps. Additionally, by means of the advert movie, Living Food brings into the limelight the farmers and producers which are socially and economically empowered on account of their partnership with Living Food. The social media marketing campaign might be rolled out on the corporate’s Instagram, YouTube and different social media channels and can cowl a number of such meals over the subsequent three months.
For Akash Sajith, founder and CEO, Living Food, unique fruits equivalent to raspberries, nectarine, and orange mandarins could be discovered simply in even India’s tier 2 cities, but a lot of individuals are nonetheless unaware of the distinctive vary of fruit and veggies that their very own nation gives. “Our campaign ‘food from our roots’ is an effort to make people aware of the unique fruits and vegetables of the country, their origin, nutritional benefits, the farmers that grow them and the effort involved in bringing them fresh to people’s doorsteps,” he said.
The first a part of the sequence has been launched and the primary fruit that’s being lined as part of the marketing campaign is ‘nungus’ (Ice Apples). The first video of the three half sequence on nungus showcases a nungu farmer, Perianna preparing for motion along with his instruments and climbing up the 100ft nungus tree to supply the folks their first sight of nungus. Parts two and three of the sequence talk about the fruit, completely different recipes that might be made utilizing the fruit, the tree, and the cultural significance related to the tree.
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Source: www.financialexpress.com”