SoCheers has bagged the artistic and digital advertising and marketing mandate for Keya Foods. As a part of the mandate, the company can be liable for reinforcing the model’s digital presence by conceptualising campaigns and leveraging varied digital and on-ground platforms. In a bid to optimise the model’s on-line visibility, outreach and engagement with its buyer base, the company can be offering end-to-end digital and inventive options to Keya Foods. The account can be dealt with by the company’s Mumbai workplace.
For Jigar Mehta, advertising and marketing head, Keya Foods, the company’s artistic skills and experience synchronises with our mission to strengthen the model’s buyer base. “With the demand for gourmet foods on a rise among the Indian consumers, we felt it is imperative to showcase Keya Foods’ innate qualities that resonate with the same. Moreover, this partnership brings a fresh perspective to the brand and we look forward to creating some engaging campaigns, revamping the look and feel of our offerings, and driving customer engagement across platforms,” he mentioned.
FMCG is a rising class which has witnessed an enormous evolution, particularly within the final couple of years, Mehul Gupta, co-founder and CEO, SoCheers, said. “And having a brand such as Keya Foods to our client roster is an opportunity. It will be our endeavour to help the brand in its mission to enrich Indian kitchens with gourmet products. We are looking forward to stretching our creative boundaries to build new and impactful digital campaigns, in a bid to substantiate the brand’s online presence and achieve all its objectives,” he added.
SoCheers is a digital-first promoting and advertising and marketing company. It was based by Mehul Gupta and Siddharth Devnani in 2013 as a social media advertising and marketing company. Its shoppers’ portfolio contains manufacturers reminiscent of Amazon Prime Video, Nickelodeon, TCS, Lupin, Star Group, Jubilant Foods, Niantic Labs, Godrej Interio and extra.
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Source: www.financialexpress.com”