YES BANK has launched a digital marketing campaign ‘Karo har khwaish poori’ with an goal to place itself as an enabler of goals by showcasing an array of economic options supplied by the financial institution. Through this marketing campaign, YES BANK plans to enrich the wants and aspirations of shoppers to fulfill their private and enterprise targets. The financial institution intends to offer simply accessible options, permitting prospects to pick their proper match from a gamut of retail choices.
The marketing campaign showcases monetary hurdles confronted by a person of their journey in the direction of reaching their life targets by means of the lens of ‘Gupta ji’, Rajan Pental, world head – retail banking, YES BANK, stated. “The character represents the sentiments of a common man who usually suppresses his dreams due to insufficient funds and knowledge about the various financial solutions he can turn towards for achieving these dreams. Through this campaign, we have attempted to educate consumers on various hassle-free loan offerings that one can avail through the Bank to easily fulfil their needs,” he added.
The intention of making this sequence of digital movies is to succeed in out to a various set of viewers to showcase the array of mortgage options supplied by YES BANK equivalent to Personal Loan, Home Loan, Car Loan, Gold Loan or Loan in opposition to Securities (LAS). The movies are relatable and resonate with potential and current prospects who dream massive, however want the means to attain them. The marketing campaign shall be amplified throughout the social media channels of YES BANK to succeed in a wider set of viewers throughout the nation.
The marketing campaign has been conceptualised by Cinemon Pictures. For Srija Barua, director, Cinemon Pictures, engaged on the marketing campaign was a change and problem. “The campaign allowed us to experiment with loans as a product and go deeper into the insight for when people need loans. From the insights, we were able to create the relatable world of ‘Gupta ji’, who finds himself in funny situations because of his financial hurdles. And that is how the ‘Gupta ji’ series was born, where our idea was not just to talk about the products but to point at a mind-set that needs changing to lead a life of choices, desires, and ease. ‘Karo har khwaish poori’ beckons people to see life as a basket of choices and possibilities,” she added.
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Source: www.financialexpress.com”