WASHINGTON — Some of Adidas’ remaining Yeezy sneakers are again on sale — months after the German sportswear firm lower ties with Ye, the rapper previously often known as Kanye West.
Adidas ended its yearslong partnership with Ye in late October, in mild of his antisemitic remarks and different dangerous conduct. In the months that adopted, the destiny of $1.3 billion value of unsold Yeezys remained unknown — till earlier this month, when Adidas CEO Bjørn Gulden introduced the corporate can be promoting a portion of the remaining stock and donating a few of the proceeds to social justice organizations.
The first batch of Adidas’ remaining Yeezys went on sale Wednesday. At this time, the sneakers look like out there via Adidas’ app “Confirmed,” based on the retailer’s web site. Part of the earnings shall be donated to organizations together with the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, Adidas says.
Wednesday’s launch marks the primary time that Adidas has bought Yeezys because the partnership termination in October. The Yeezy merchandise up on the market will embody already-existing designs in addition to those who have been initiated in 2022 and set to be launched in 2023, Adidas beforehand famous.
“We believe (selling and donating these Yeezys) is the best solution as it respects the created designs and produced shoes, it works for our people, resolves an inventory problem, and will have a positive impact in our communities,” Gulden mentioned in an May 19 assertion.