Viacom18 Studios has collaborated with HeyHey!, a web based platform to enterprise into the Web3 area. The movie studio has additionally launched its NFT undertaking, Shabaash Mithu NFTs, an NFT collection with HeyHey! as its know-how companion.
NFT holders together with audiences and lovers will probably be allowed to say their free NFTs that may enable them to be part of the Shabaash Mithu NFT movie membership. The different set of NFTs that customers should purchase will give patrons entry to unlock offline experiences.
“Good storytelling makes for an immersive experience, and we are taking it one step further by layering digitally forward engagement avenues. Our partnership with HeyHey! to launch an NFT collection for Shabaash Mithu is a unique collaboration that will appeal to cricket enthusiasts and the digitally savvy audiences,” Ajit Andhare, COO, Viacom18 Studios, stated.
Previously, HeyHey! partnered with actress Sunny Leone for her ‘I Dream Of Sunny’ NFT assortment and ‘The Olive Group of Restaurants’ ‘Oliverse’ to mint NFTs for them.
“NFT is the future of experiencing experiential engagement in the virtual world and has opened an infinite number of opportunities in building brand value. We believe that we will empower the fan base by providing a personalised and premium experience with our new-age Web 3.0 technology. Our technology experts have dedicated themselves to making the launch a success, and we believe that it will bring triumph for both HeyHey! and Viacom18 Studios in building a unison community,” Caleb Franklin, founder and CEO, HeyHey!, stated.
HeyHey! helps join followers with over 2,500 artists on its sturdy roster, starting from well-known Indian names akin to Govinda, Amish Tripathi, Sharman Joshi, Evelyn Sharma, Elnaaz Norouzi, amongst others.
Viacom18 Studios is a movement image studio, Some of the releases have been Andhadhun (2018), Padmaavat (2018), Toilet – Ek Prem Katha (2017), Drishyam (2015), Gabbar is Back (2015), Margarita with a Straw (2015), Manjhi The Mountain Man (2015), Mary Kom (2014), Queen (2014), amongst others.
Source: www.financialexpress.com”