TVS Radeon has launched a brand new marketing campaign to spotlight the brand new options of its newest variant. Conceptualised by Lowe Lintas Bangalore, the advert movie that includes Pankaj Tripathi delivers the model’s message utilizing humorous gestures. Radeon is designed to ship consolation and comfort for the on a regular basis commute, Aniruddha Haldar – senior vp, advertising – TVS Motor Company, stated, “With the addition of a Reverse LCD cluster with RTMI, the bike enables you to take control of your mileage delivery. In today’s context with rising fuel costs, this unique feature will be loved by the consumers. The new film showcases the advantages of these features with subtle humour. The film beautifully captures the essence of the product and Pankaj Tripathi delivers the message in his inimitable style,” she added. The marketing campaign is reside and is being promoted throughout the model’s on-line channels and different offline mediums.
In the movie, Lowe Lintas portrays Pankaj Tripathi delivering the model’s message by means of gestures and minimal dialogues. The options are showcased by means of the actor’s actions in a method that might intrigue the shoppers and preserve them engaged, producing a powerful model recall. The narrative lands on the communication message – “Samajhdar ko ishara hi kafi hain” – suggesting how the product speaks for itself with none extra endorsement.
For Sagar Kapoor, chief artistic officer, Lowe Lintas, in a class that’s at all times speaking about one thing new, the problem was to search out an attention-grabbing strategy to discuss in regards to the new options in Radeon, “We decided that instead of spelling out all the details in a conventional way, we will leave it to the intelligence of our audience to understand what is new. That’s how we landed the campaign idea, ‘samajdhar ko sirf ishaara hi kaafi hai’. Pankaj Tripathi became the obvious choice to play Bhaiyyaji in the campaign because of his signature style of communicating a lot just through his gestures,” he added.
TVS Radeon was launched 4 years again, in 2018, and has crossed many milestones since then with its sturdy construct, model and plush consolation. The model has at all times tried to remain forward of the curve – be it by means of their twin tone version launched at the start of this yr or the brand new RTMi characteristic.
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Source: www.financialexpress.com”