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    Home » 'The race starts today': Microsoft takes aim at Google in bid to change how we search the web
    Industries

    'The race starts today': Microsoft takes aim at Google in bid to change how we search the web

    Business KhabarBy Business KhabarFebruary 8, 2023Updated:February 8, 2023No Comments
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    'The race starts today': Microsoft takes aim at Google in bid to change how we search the web
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    Microsoft has revealed a revamped Bing search engine powered by chatbot expertise as an AI arms race with rival Google hots up.

    The Windows, Office, and Xbox maker can be giving its Edge internet browser an replace following a multibillion-dollar funding in OpenAI, which took the world by storm final yr by releasing ChatGPT.

    While Microsoft has lengthy been a large of the computing trade, it has lagged behind Google relating to its search engine and internet browser – with Chrome the worldwide favorite.

    It hopes its personal chatbot – a big language mannequin like ChatGPT, which is skilled on an enormous quantity of textual content knowledge to generate solutions, summarise data and perform real looking conversations – will give it a lift.

    At a launch occasion for the brand new AI-powered providers, senior Microsoft figures stated the search expertise had not modified for 20 years, in a dig at its rivals.

    Microsoft has instructed the brand new options could possibly be obtainable to make use of inside weeks.

    How will it work?

    Microsoft – an early investor in OpenAI – has described its new Bing options as “an AI copilot for the web”.

    Rather than simply returning an inventory of internet sites and adverts, outcomes pages will even have a sidebar the place a chatbot will present extra detailed solutions.

    For instance, looking for a recipe will not simply provide you with an inventory of related web sites – it may also write one for you.

    Bing will even search to evaluation its search outcomes and compile data right into a single, digestible reply.

    And there can be a really ChatGPT-style chat expertise, separate from the principle search engine, the place you possibly can have back-and-forth conversations a couple of subject of your selecting.

    Image:
    New Bing has a ChatGPT-style chatbot characteristic. Pic: Microsoft

    Will this actually tempt individuals to make use of Bing?

    That’s the million (or multibillion) greenback query, particularly on condition that Google has develop into so synonymous with looking out the net that it has develop into a verb.

    We do not simply look it up, and we actually do not “Bing it”, we “Google it”.

    Microsoft is relying on its perception that its AI tech is the very best – it says the brand new Bing is working on a “next-generation large language model that is more powerful than ChatGPT”, which it has dubbed Prometheus.

    “This technology is going to reshape pretty much every software category,” stated Microsoft boss Satya Nadella on the firm’s headquarters in Redmond, Washington, on Tuesday.

    But Google can be seeking to harness related tech in its merchandise, asserting its personal conversational AI service named Bard earlier this week.

    Mr Nadella appeared bullish, although, declaring: “The race starts today.”

    The new Bing invites users to 'ask me anything'. Pic: Microsoft
    Image:
    The new Bing invitations customers to ‘ask me something’. Pic: Microsoft

    Is AI going to vary how we search the net?

    Google and Microsoft are actually betting on that being the case, having seemingly been spooked by the sudden success of ChatGPT when it was launched in November – amassing greater than 100 million customers already.

    It rapidly had some customers predicting the downfall of conventional engines like google, because the upstart chatbot threatened to upend how individuals put together for job interviews, journalists write tales, and youngsters do homework.

    Search engines will look to beat it by staying updated with present affairs, which ChatGPT can not do.

    The new Bing, for instance, will draw on real-time information and updates, and may also present references for the place it is sourcing data from – addressing a criticism of ChatGPT, which generally get its information unsuitable.

    Startup engines like google, like Neeva and You.com, are additionally seeking to leverage chatbots to tempt customers away from the same old suspects and take a spot within the AI arms race.

    Neeva’s chief govt Sridhar Ramaswamy, previously Google’s promoting tsar, instructed Sky News final month that he believed “a platform shift” was on the playing cards.

    Read extra:
    How AI may change the best way we search the net

    Please use Chrome browser for a extra accessible video participant


    Chat GPT explained
    2:16

    Will this chatbot exchange people?

    Can I attempt the brand new Bing now?

    Microsoft is already rolling out its new-look search engine however you’ll have to be a part of a ready listing earlier than you possibly can attempt it.

    In the meantime, it has already been implementing ChatGPT into its Teams software program to do issues like summarise conferences and supply shortcut responses in chats.

    Google’s Bard can be being rolled out slowly, first to its “trusted users” earlier than a full launch within the coming weeks.

    The search big was resulting from announce extra particulars about its plans for AI at an occasion in Paris on Wednesday.

    Source: information.sky.com”

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