Direct-to-consumer (D2C) model The Moms Co., has roped in actor Sonam A Kapoor as model ambassador for its skincare and babycare vary. The model has additionally rolled out its nationwide TVC starring Kapoor who talks about how the merchandise are utterly pure, dermatologically examined and the way girls who tried them noticed clearer pores and skin.
As per the corporate, Kapoor resonates with The Moms Co.’s promise of pure, toxin-free and intensely efficient merchandise with out compromising both on efficacy or security. Over the previous 5 years, The Moms Co. has change into India’s go-to model for secure and efficient merchandise and is trusted by over 2 million customers, Malika Sadani, founder and CEO, The Moms Co. stated. “In this journey, we have found the perfect partner in Sonam A Kapoor. She is known for her conscious and discerning choices in all aspects of life. The synergy between our brand values and what she represents is remarkable. We have partnered with her to make The Moms Co. reach many more homes,” she added.
In October 2021, The Moms Co. was acquired by magnificence and private care conglomerate The Good Glamm Group. The partnership between The Good Glamm Group and The Moms Co. developed between the founders on a shared imaginative and prescient of leveraging content-to-commerce as a progress engine.
“The Moms Co. is one of our most awarded clinically certified brands within our portfolio. It creates clinically proven products encouraging women to love their skin without compromising. With its new campaign, we would like The Moms Co to become the first brand of choice for mom and baby backed by products that are gentle yet highly effective,” Sukhleen Aneja, CEO, magnificence and FMCG manufacturers, The Good Glamm Group, said.
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Source: www.financialexpress.com”