Ahead of Father’s Day, males’s grooming model The Man Company has rolled out a brand new marketing campaign with actor and model ambassador Ayushmann Khurrana together with actor Piyush Mishra. Along with Hashtag Orange, the marketing campaign goals to scale back the space between father and son.
The Man Company’s #GiftYourDadAHug marketing campaign is exceptionally near our hearts, Hitesh Dhingra, founder, The Man Company stated. “As men, we often get alienated from our fathers while growing up. From calling them our heroes and riding on their shoulders, we stop talking to them altogether unless it’s about cricket or football, investment, job, or our mother’s whereabouts. So, this Father’s Day, we decided to rekindle the love between a father and son with a soulful and delightful campaign #GiftYourDadAHug. We simply want men to get out of their comfort zones, hug their fathers, eliminate all hesitation, awkwardness, and silly thoughts, and just tie together the strong and pure bond of a father and son,” he added.
The video options Khurrana (as a son) and Mishra (as father). It reveals the awkward relationship between father and son remodeling into a casual and shut one. Directed by Shwetabh Chandra Varma, on this movie, Khurrana performs the function of an expert chef who decides to prepare dinner one thing himself as a substitute of shopping for a superficial reward for his father. His father outsmarts him and presents him one thing much more memorable and treasured.
The Man Company’s social media marketing campaign will embrace a contest the place males can share essentially the most memorable moments with their fathers. The social media marketing campaign has already began, and the movie that includes Khurrana is now stay. The Father’s Day marketing campaign will run throughout social media platforms, The Man Company’s official web site, over 6,000 offline touchpoints and greater than 48 unique model shops.
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Source: www.financialexpress.com”