Ahead of World Menstrual Hygiene Day, Stayfree has launched its new movie conceptualised by DDB Mudra that encourages fathers to be concerned within the interval dialog with daughters as a result of each dialog has an impression past that second. The marketing campaign goals to assist set the tone that intervals needn’t be hushed conversations and an open dialogue could make the father-daughter bond stronger.
The onus of normalising interval conversations rests on the those who the younger woman trusts – her household, lecturers, and society at giant, Manoj Gadgil, vice chairman advertising and marketing, Johnson & Johnson Consumer Health, India stated. “Stayfree is once again stressing on the role of a father, because we realised that there is a distinct vacuum in a father-daughter relationship during her teenage years. Right from the daughter’s birth, fathers are increasingly taking on greater responsibility for caregiving; a fact recognised by corporates who are now offering generous paternity leaves. This film urges fathers to do more- to talk to their daughters and help drive more positive social norms and behaviour around periods,” he added.
As per the corporate, to unmute and normalise conversations round intervals, Stayfree, needed to nudge these primarily chargeable for a younger women’ holistic coming of age – moms and dads – to step up and do extra to vary this narrative of disgrace and silence.
“‘So what if Dad pretended that periods didn’t exist? So, what if he pointedly looked the other way when I was young and confused and bleeding for the first time? It isn’t his job to talk to me about menstruation’ – Women believe this to be true. Stayfree digs deeper to unearth what lies beneath this age-old norm, resulting in revelations for both, fathers, and daughters,” Pallavi Chakravarti, artistic head – West, DDB Mudra said.
Read Also: Star Sports Network launches #ChaseTheDocument marketing campaign
Follow us on Twitter, Instagram, LinkedIn, Facebook
Source: www.financialexpress.com”