Direct to client sleep options model SleepyCat has roped in comic and actor Vir Das to launch its marketing campaign for Ultima mattress. The marketing campaign highlights the superlative options of the product via a unusual illustration of what consolation appears to be like and appears like.
With our mission to supply unmatched consolation and sound sleep options, we’re at all times integrating superior expertise that pushes the envelope with every product we launch, Kabir Siddiq, founder and CEO, SleepyCat, stated. “Das is an ideal representation of the young Indian- dynamic, discerning and appreciates the value of true comfort. Through this campaign, people will get to see the other side of Das’ life- a ‘lie-down’ instead of a ‘stand-up,’ as he truly enjoys the experience of rest. For Das, the Ultima Mattress checks all the boxes and we’re sure that this will be the case for the rest of the country as well,” he added.
SleepyCat Ultima Mattress | Vir Das on India’s first mattress with CoolTEC™️ Fabric – YouTube
SleepyCat Ultima Mattress | Vir Das on India’s first mattress with DeepTouch™ Pressure Technology – YouTube
The marketing campaign kicks off with Das asleep in an igloo. Suddenly, Das is introduced again to actuality and finds himself sleeping in his personal mattress, on a SleepyCat Ultima mattress. In the second movie, Das is proven to chill out on a therapeutic massage mattress in a luxurious spa. Das could be seen waking up along with his alarm, solely to seek out himself in his personal mattress on the Ultima mattress.
For Das, a sound sleep of seven to eight hours is essential and having an excellent mattress is a non-negotiable factor for him. “SleepyCat has innovative products that actually caters to specific user needs. Ultima mattress keeps your body four degree cooler. It also gives you ample support like we all want,” he added.
Founded in 2017 by Kabir Siddiq, SleepyCat is a sleep options firm. SleepyCat’s product portfolio contains the unique mattress, to the hybrid latex mattress. It additionally gives quite a lot of pillow choices fitted to all types of sleepers.
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Source: www.financialexpress.com”