Shyam Steel, the producer and producer of major TMT bars, has launched its new TVC marketing campaign that includes Virat Kohli and Anushka Sharma. The new TVC is the extension of Shyam Steel’s Hamesha Ke Liye Strong marketing campaign.
“Sometimes small gestures can make a big difference in our relationships. The relationship we share with family at home forms the crux of the strong foundation. The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The star power of Virat Kohli and Anushka Sharma will help the brand to establish a deeper connection with our target audience, especially in the regional markets,” Lalit Beriwala, director, Shyam Steel, mentioned.
The TVC has been created by Rediffusion Brand Solutions Pvt. Ltd. and the manufacturing home is Cornerstone. The TVC is directed by Abhishek Burman.
“The film narrates the story of simple everyday situations to highlight how flexibility in relationships keep the bond strong over years. Just like the perfect balance of flexibility and strength present in Shyam Steel TMT rebars keep the structure strong for years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile,” Sreeparna Gupta, Rediffusion Brand Solutions Pvt. Ltd, acknowledged.
As per the corporate, the TVC displays on the thought course of that when your dream house is constructed with Shyam Steel flexi-strong TMT bars they signify an accurate steadiness of energy and adaptability which retains your private home robust endlessly.
Shyam Steel will launch two extra TVC movies with Virat Kohli and Anushka Sharma within the month of August and September 2022, respectively.
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Source: www.financialexpress.com”