Women grooming model Sanfe has rolled out their new digital marketing campaign #SanfeRazorlution. Through the marketing campaign, Sanfe plans to focus on ladies within the age bracket of 18-35 years with the goal to normalise face shaving.
According to Harry Sehrawat, co-founder, Sanfe, the marketing campaign goals to persuade ladies that face shaving is a revolution and the brand new regular which isn’t restricted to males anymore. “When it comes to face skin, shaving is not as popular as other hair removal methods. Many people do not perceive shaving to be a safe alternative owing to a lack of understanding or simply ignorance. Also, face shaving is always seen as men’s choice. Through the campaign #SanfeRazorlution, we would like to debunk the myths around face shaving and drive awareness about the tremendous benefits of shaving as a result of increased social awareness. We hope to provide correct information, the right way of shaving and open a dialogue regarding shaving,” he added.
The marketing campaign strives to inform ladies that face shaving is a revolution and the brand new regular. It additionally emphasises the advantages of face shaving with the goal to debunk some myths, give correct data and create an area for additional dialog. Through the #SanfeRazorlution marketing campaign, Sanfe is celebrating ladies by empowering them to actively break down stereotypes and remind themselves to not be afraid to decide on their very own distinctive path.
Read Also: Preeti Bajaj named as the brand new MD and CEO of Luminous Power Technologies
Follow us on Twitter, Instagram, LinkedIn, Facebook
Source: www.financialexpress.com”