Reliance Brands Limited (RBL) has introduced a strategic partnership with international recent meals and natural espresso chain, Pret A Manger, to launch and construct the model in India. With this long-term grasp franchise partnership, RBL will open the meals chain throughout the nation beginning with main cities and journey hubs.
“Our partnership with Pret is rooted in the strong growth potential of both Pret as a brand as also of the food and beverage industry in India. RBL closely follows the pulse of Indian consumers and there is an increased consciousness of what we eat – rapidly making food the new fashion. Indians, like their global counterparts, are seeking fresh and organic ingredient-led dining experiences which has been synonymous with Pret’s core offering. Couple that with the high recall the brand enjoys in the country, it’s undoubtedly a recipe for success,” Darshan Mehta, MD, Reliance Brands Limited, stated.
With its cache of insights on clients’ evolving spending habits and growth plans, RBL’s first foray into the meals trade will carry the Pret eating expertise to one of many greatest retail markets. “Two decades ago, we opened Pret’s first shop in Asia and it’s been an inspiration for all of us to bring our freshly made food and organic coffee to new cities across the continent. RBL is a great partner to help us do just that, bringing their years of expertise in the market to help our brand succeed in India. We’re looking forward to working with them on what is our most ambitious global franchise partnership to date,” Pano Christou, CEO, Pret A Manger acknowledged.
Pret A Manger, French for ‘ready to eat’, first opened in London in 1986 with a mission to create handmade meals, freshly ready every day. Over 35 years later, the model at present claims to have 550 outlets globally throughout 9 markets together with the UK, US, Europe, and Asia.
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Source: www.financialexpress.com”