India’s public broadcaster Prasar Bharati unveiled its new brand on July 11, 2022. The new brand was launched by the secretary I&B Apurva Chandra, secretary, Ministry of Information and Broadcasting (I&B) within the presence of Mayank Kumar Agrawal, CEO, Prasar Bharati, DPS Negi, Member (Finance), Prasar Bharati, and officers of Ministry of I&B and Prasar Bharati.
In the sooner format, the company workplace of Prasar Bharati used each AIR and Doordarshan logos on each the perimeters of the written textual content ‘PRASAR BHARATI’ together with the Indian emblem within the center, DPS Negi, Member (Personnel), Prasar Bharti, stated. “Inspired from the identities of both All India Radio (AIR) and Doordarshan, the new logo of Prasar Bharati is defined as a blend of both AIR and Doordarshan. It not only encloses the elements from their visual identities, but it also leverages their colour combinations, to complement the identity of PB as a public service broadcaster,” he added.
As per the broadcaster, the brand new brand of Prasar Bharti is replete with wealthy that means. The components within the central circle and map of India signify the service of belief, safety, and perfection for the frequent man. The organisation began as AIR previously and Doordarshan (DD) was born to cater tv companies later and eventually got here Prasar Bharati (PB) by enactment of an act by the parliament, which is visualised within the brand id as rising and evolving from the centre, the broadcaster acknowledged.
“While the elements in the central circle and map of India signify the service of trust, security and perfection to the Nation, its colour, ‘Dark Moderate Blue’ represents both the sky and the sea and is associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence. The colour blue also pays tribute to the Indian ethos and traditions associated with religious figures, mythological characters found in the Indian miniature paintings,” the broadcaster stated.
Headquartered in New Delhi, Prasar Bharati is a statutory autonomous physique arrange by an Act of Parliament. It contains the Doordarshan Television Network and All India Radio (AIR), which had been earlier media items of the Ministry of Information and Broadcasting.
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Source: www.financialexpress.com”