D2C seafood and meat model Pescafresh has unveiled an out-of-home (OOH) marketing campaign in Mumbai to advertise their just lately launched tech-platform Pescalive. The marketing campaign has been ideated and deliberate by the in-house workforce. The firm has used 30 BEST buses displaying options of Pescalive. Furthermore, the marketing campaign can also be reside on social media platforms.
According to the corporate, the target is to drive product visibility and talk model messaging to the shoppers. Leveraging on the artistic parts with a brand new twist, the marketing campaign can be working for the whole month of July. It will assist the model not solely attain out to the brand new viewers, however may even strengthen the model presence.
BEST buses have been an integral a part of Mumbai’s id, Sangram Sawant, founder, Pescafresh. “What makes BEST bus advertising especially effective and powerful is that you can’t ignore it. The new campaign has allowed us the flexibility to be creative with our messages, ‘what you see is, what you get, with Pescalive.’ It has given us a larger canvas to drive our message more effectively to our target audience on the roads,” he added.
The model has designed the marketing campaign with a message on Pescalive encouraging the buyer to log in to the app on a regular basis. On digital, the platform has began influencers editions, reside cooking periods with famend cooks, interactions with meals bloggers and extra. On Pescalive, prospects may even get to see the suitable ideas for getting seafood, hacks to cook dinner and different info on Pescafresh merchandise.
Pescafresh had just lately raised funds and goals to speculate it in geographical expansions and technological intervention. Pescafresh, which is at present current in Mumbai, will quickly launch its operations in Pune and Delhi NCR.
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Source: www.financialexpress.com”