Digital payment company Paytm said that even after the cashback campaign was valid in India, Google (Google) forced it to withdraw its cashback offer. Paytm has alleged in a blog post that Google’s payment service ‘Google Pay’ (GPay) is making a similar offer based on cricket itself. Explain that Google had removed Paytm’s app from its App Store ‘Play Store’ for some time after the policy update of September 18, before the IPL cricket tournament. Paytm’s app was able to come back to the Play Store when it withdrew the cashback feature from a cricket-related feature.
Actually, Paytm launched the campaign ‘Paytm Cricket League’ on September 11, where users could collect cricket stickers and get scratch cards to win UPI cashback. The offer was applicable to recharge, utility payments, UPI money transfer and add money to Paytm wallet. On September 18 at 11.30 am, the company received the first email from Google Play Support, in which it was reported that the Paytm Android App has been delisted.
It was written in the email, ‘Your app contains content that does not comply with the gambling policy. It offers games with loyalty points, which are collected/augmented through real money purchases and can be exchanged for real-world monetary value items or prizes. ‘ According to Paytm, this was the first time Google sent a notification to the company about UPI cashback and scratch card campaign.
No chance of favoring
Paytm alleged that Google did not give it any opportunity to answer its objections or put forth its views. Suddenly UPI cashback was declared as online casino. Paytm said in his blog, “We believe that our promotional campaign was within the guidelines and we had not violated anything. It was not related to gambling in any way. ”
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Terms had to be accepted for listing back
Paytm said in a blog post that it was forced to accept Google’s provision of removing UPI cashback and scratch card facility to get back on Android Play Store. The company said, “Both the cashback and scratch card offer in India is valid and cashback facility is being given following all the rules and laws of the government.” Paytm also said that Google Play Store policies Are discriminatory and indirectly created to establish Google’s monopoly in the market. Paytm was forced to follow this discriminatory policy.
Google’s separate rules for its application
According to Paytm, Google Pay itself has started the fast shots campaign. In this campaign, it has been clearly said that to get a fixed reward of up to one lakh rupees, make runs. Google Pay has also introduced it at the beginning of the cricket season. Fast Shots can play the game as many times as the user wishes and gets vouchers on every milestone. In the end the user qualifies for the lucky draw, through which they get a fixed ticket of up to Rs 1 lakh with qualifying amount. On various scores ranging from 50 to 1000+, users are given rewards and discounts on various services, which they can get from Google Pay app.
Paytm further said that such cashback campaigns of Google Pay may or may not come under the violation of Play Store policies, but different rules apply for Google’s own apps. Google’s recent action of delisting Paytm app due to UPI cashback campaign is unfair. We again say that our cashback was under the campaign guidelines and there were no violations.
Source: www.financialexpress.com
