Okaya, the title within the battery manufacturing business has appointed Digitas India as its digital company of file. Digitas India received the mandate after a multi-agency pitch and can handle the
complete digital advertising and marketing mandate together with communications, media, efficiency advertising and marketing, and expertise. The account can be managed by the New Delhi workplace of Digitas India.
“Okaya has big ambitions in the energy storage solutions space and has plans of expanding its portfolio in the lithium and solar battery range in the near future. Okaya found the right fit in Digitas India as the partner to enhance the brand image and in reaching out to the masses. We look forward to benefiting from their experience and expertise and hope to see the best coming out of this partnership,” Arush Gupta, director of Okaya Power Group mentioned.
Digitas India, the advertising and marketing and expertise companies model from Publicis Groupe will concentrate on delivering actual, measurable enterprise outcomes for Okaya by way of its digital advertising and marketing companies.
“We share Okaya’s vision and are excited at the partnership. Our focus will be on using our connected marketing proposition to deliver enhanced brand and consumer experience through the funnel,” Sonia Khurana, chief working officer, Digitas India said.
Digitas India is the advertising and marketing and expertise companies model from Publicis Groupe. Leveraging information, expertise, artistic, media and technique capabilities and proprietary planning processes, Digitas claims to ship outcomes through linked practices that embrace artistic and media Campaigns, model experiences, CRM and loyalty and advertising and marketing transformation.
Digitas claims to work with manufacturers equivalent to Nestle, HP, Unilever, Nivea, boAt, digibank by DBS, and Goodknight, amongst others.
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Source: www.financialexpress.com”