Addressing the difficulty of Colic amongst infants, direct to shopper platform Mylo has introduced the growth of its product line with the launch of a brand new feeding vary of Mylo Essentials anti-colic child bottles, anti-colic bottle nipples and breast pump. As per the corporate, these child merchandise have been developed primarily based on suggestions collected from Mylo’s group of over 4 million customers.
At Mylo, we harness the ability of our giant group of over 4 million customers by paying shut consideration to their wants and needs, which kind the muse of our R&D, Sameep Mendiratta, head, model and shopper merchandise, Mylo mentioned. “To meet the needs of mothers for whom breastfeeding is sometimes not a viable option, we have expanded our product line and launched the Mylo Essentials feeding range of baby products. When the mother is unavailable or exhausted, breast pumps are a convenient supplementary option to feed breast milk to babies. Our anti-colic bottles and anti-colic nipples can help prevent spells of colic, prolonged crying and fussiness among babies,” he added.
One of the findings from a brand new Mylo survey of over 2,500 moms of their group revealed that moms often attribute their infants’ discomfort to starvation (56%) and colic fuel (46%), and this distressed behaviour reveals itself frequently. The questionnaire gathered knowledge from largely moms with infants lower than 12 months of age and located that 9 out of ten moms must cope with fussy infants who cry for no obvious purpose (53%), cry intensely throughout the evenings (29%) or are nonetheless distressed even after crying. Additionally, greater than half of those moms (51%) discover these signs of colic three or extra instances per week.
Mylo claims to have witnessed a ten instances development by way of income within the first yr of the launch of its D2C line of merchandise for moms and infants throughout private care, premium ayurveda and every day necessities (launched in 2020). The firm expects a development of three to 4 instances by March 2023.
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Source: www.financialexpress.com”