Music and leisure firm Mirchi has rolled out its cellular app – Mirchi Plus. Continuing its digital journey in turning into a phone-first model, the Mirchi Plus app gives an enormous library of authentic audio tales, podcasts, Mirchi’s movies, leisure information amongst others.
“Mirchi has always been the audience’s go-to choice for all things music; with the launch of ‘Mirchi Plus’ we now enter the exciting and evolving space of story-telling and original content. This transforms Mirchi into its full digital avatar, allowing us to pick, analyse and act on consumer signals in real time,” Vineet Jain, managing director, BCCL mentioned.
As per the corporate, Mirchi Plus permits followers and listeners to entry Mirchi’s content material library anytime, anyplace. Mirchi Plus will probably be out there on Apple and Android smartphones, in addition to the Android Auto and Apple Car play methods.
Mirchi Plus gives a bouquet of content material throughout 10 completely different languages – English, Hindi, Punjabi, Marathi, Gujarati, Bangla, Telugu, Tamil, Malayalam, and Kannada – and additionally offers audio tales throughout genres like drama, comedy, romance, horror, thriller and plenty of extra. Mirchi Plus will launch new marquee audio exhibits each month, offering an expansive collection of content material to customers.
According to Prashant Panday, MD and CEO, ENIL, Mirchi has dominated the radio business for over twenty years with its best-in-class audio leisure. “With the evolving needs of our consumers and the rapid adoption of digital avenues for entertainment, we wanted to expand our consumer engagement and be present where our consumers are. Mirchi Plus strengthens our digital play. Through the launch of the app, we look forward to building a multi-lingual and immersive audio experience for our listeners. Moreover, Mirchi Plus is a significant addition to Mirchi’s digital properties aiding Mirchi in fulfilling its goal of generating 25% of our revenues from digital,” he added.
The app will supply unique audio content material to listeners which features a first-of-its-kind-crime audio story impressed by true occasions titled ‘1000 Crore Ki Laash’ narrated by Nawazuddin Sidiqqui. Listeners will quickly discover well-liked artists like Neena Gupta because the narrator for a romance-based audio story ‘Aakhri Rishta’, Rhea Chakraborty for a journey drama referred to as ‘Purane Khat’, and Ashutosh Rana for a supernatural thriller named ‘Varuthi’. Some of Mirchi’s content material equivalent to Mirchi Murga, ‘The Devdutt Patnaik’ mythology present, ‘Bhatt Naturally’ a chat present sequence hosted by Mahesh and Pooja Bhatt on Bollywood controversies, Kareena Kapoor Khan’s present ‘What Women Want’, interview sequence with prime Bollywood celebrities and present on the legendary ‘Manto’ voiced by prime personalities like Nandita Das, Nawazuddin Siddiqui and RJ Sayema can even be out there on Mirchi Plus.
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Source: www.financialexpress.com”