Netflix is planning its largest-ever lineup of South Korean content material, with 34 new and returning titles set to roll out this yr.
The streaming big made the announcement final week. It stated that viewers knowledge confirmed “over 60% of all Netflix members” watched Korean titles in 2022.
The almost three dozen new applications embrace a spread of TV sequence and movies, which run the gamut from thrillers to dramas. The firm declined to reveal how a lot it deliberate to spend.
In 2021, firm executives stated Netflix deliberate to take a position about $500 million into Korean content material, on prime of $700 million already spent since 2016.
The transfer underscores how Netflix is more and more doubling down on Korean content material as followers worldwide proceed to buzz over it.
Last yr, the streaming big introduced the launch of roughly 25 Korean titles — on the time “our largest number to date,” it stated in an announcement then. The earlier yr, the corporate unveiled 15.
“The global popularity of K-content has continued apace over 2022,” Don Kang, the corporate’s vp of Korean content material, stated in a quick assertion. “Over the last year, Korean series and films have regularly featured in our Global Top 10 list in more than 90 countries, and three of Netflix’s most-watched shows ever are from Korea.”
One of these exhibits is “Squid Game,” which exhibits contestants enjoying lethal kids’s video games to win money prizes. The survival drama grew to become the corporate’s prime present worldwide in 2021.
Last yr, “Extraordinary Attorney Woo,” a sequence that adopted titular character Woo Young-woo as “a newbie at a top law firm and a woman on the autism spectrum,” additionally shot to the highest of the streaming platform’s charts for a number of weeks.
The forthcoming titles for 2023 embrace six Korean motion pictures, beginning with the debut of a sci-fi thriller, “JUNG-E,” on Friday, in accordance with Netflix.
It may also embrace new exhibits similar to “Destined With You,” a romance between a hotshot lawyer and a civil servant, in addition to the most recent installment of returning sequence “Sweet Home,” which depicts a teen’s combat to outlive as people flip into monsters.
Netflix is more and more producing authentic worldwide content material and leaning on prospects abroad as its development in North America slows.
Netflix added 1.4 million paid subscribers within the Asia Pacific within the third quarter, making it the corporate’s quickest rising area, in accordance with its most up-to-date earnings.
Other media behemoths, similar to Disney, are additionally betting massive on Korean content material. The firm has not too long ago greenlit scores of latest titles from South Korea, together with a slate of authentic exhibits with Okay-pop band BTS.