Lidl says an increase of just about 25% in UK gross sales throughout the important thing festive season mirrored a surge in new customers switching from rivals due to the price of residing disaster.
The low cost chain stated it benefited from 1.3 million extra clients within the week forward of Christmas in contrast with the earlier yr.
Shoppers switched almost £63m in spending from different supermarkets throughout December, it stated, virtually triple that of Christmas 2021.
It stated the gross sales efficiency culminated in its busiest ever buying and selling day on Friday 23 December.
The surge was probably pushed by plenty of components, together with the stampede for cheaper groceries witnessed over the previous yr because the price of residing disaster has intensified.
These embrace the impression of inflation on many merchandise – and new retailer openings – flattering the information.
Lidl doesn’t present comparable same-store gross sales figures.
However, trade figures have constantly proven market share progress for Lidl and its best low cost rival Aldi – with the latter main the best way.
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The newest Kantar Worldpanel report confirmed Lidl’s market share final month at 7.2% in contrast with 6.3% 12 months beforehand.
Aldi’s rose from 7.7% to 9.1%.
Market chief Tesco – together with its greatest rival Sainsbury’s – will replace the City on their respective performances later this week.
Data would recommend that the foremost chains have additionally achieved nicely over the festive season as a consequence of extra folks staying in due to the squeeze on budgets from energy-led inflation.
Ryan McDonnell, chief govt of Lidl GB, stated: “Every week of the year we are seeing more customers coming through our doors, switching spend to Lidl from the traditional supermarkets.”
He added: “Our strategy – great quality products at low prices – has remained the same since we first opened our doors over 28 years ago. That is only because it’s as relevant now as it ever has been.
“It is working as a result of we’re seeing massive switching beneficial properties, with over £63m of spend transferring to us within the 4 weeks to the twenty fifth of December.
“We only see this momentum continuing in 2023.”
Source: information.sky.com”
