Delhi, July 4, 2022: Laqshya Media Group has rolled out a pan India out-of-home (OOH) marketing campaign for Nissan Magnite throughout all metros, mini-metros, state capitals, and tier 3 and tier 4 cities. “The Nissan Magnite OOH has been a very prestigious project for us. To bring the campaign to life, we selected the large format impactful OOH sites nationwide across cities,” Amarjeet Hudda, COO, Laqshya Media Group, mentioned. Through the marketing campaign, the corporate goals to spotlight the SUV’s exteriors, inside, turbocharged engine, and superior security applied sciences.
The marketing campaign was executed at a number of places in every metropolis, with massive format OOH websites positioned at key city touchpoints, together with key arterial routes, major site visitors junctions, central enterprise hubs, auto-hubs, and business retail areas, amongst others.
“The campaign used technology extensively to strengthen reach and visibility for Nissan India’s target audience. For example, we deployed an in-house advanced AI-powered OOH Planning Tool (SHARP) ‘Strategic Hyperlocal AI-powered Reach Planner’ to identify the most strategic touch points as per campaign TG in each city. Also, we undertook GPS /GPRS-based monitoring to make our outreach more effective,” Hudda additional said.
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Source: www.financialexpress.com”