Snack model Kurkure has rolled out a brand new marketing campaign to introduce its newest flavour innovation – Kurkure Chatpata Cheese. Not restricted to a TVC, the Kurkure Chatpata Cheese ‘Videsi Mein Desi Chatpatapan’ marketing campaign will even be delivered to life by a 360-degree marketing campaign throughout a number of platforms and a fascinating social media initiative for its followers.
“For over 20 years, Kurkure has been the family entertainer that adds a spark of quirky masti into the daily lives of its consumers. We keep our consumers at the heart of everything we do by creating campaigns that illustrate unconventional, yet relatable modern Indian family moments. Our latest TVC intends to transform any family moment into an entertaining one with our new Chatpata Cheese fusion flavour that is truly ‘videsi mein desi chatpatapan’,” Neha Prasad, Associate Director – Brand Marketing, Kurkure, PepsiCo India, stated.
The TVC opens with two households, one Indian and the opposite a foreigner, discussing their youngsters’s love marriage. The Indian boy’s mom, who’s skeptical of their union expresses her displeasure to her son, claiming that he could be higher off marrying somebody from an Indian household. While doing so, she gives the woman’s dad and mom some Kurkure Chatpata Cheese, however as a substitute tells them in English that she’s happy with her son’s selection. That’s when the ‘chatpata’ twist kicks in and the woman’s mom playfully responds, “chal jhoothi!”, stunning everybody within the room.
“Kurkure now brings alive an irresistible new flavour by dramatising the fusion of India’s favourite masaledar crunch with an International cheese flavour. Watch how ‘videsi mein desi chatpatapan’ will make a perfect snack in the new ad campaign,” Ritu Nakra, Senior Vice President, Wunderman Thompson.