Khatabook has launched its newest model marketing campaign Naam Hi Kafi Hai, celebrating the goodwill of small companies on the worldwide micro, small and medium enterprises (MSME) day. This two-week-long multi-video digital media marketing campaign focuses on #NaamHiKafiHain theme honouring MSMEs for offering a particular buyer expertise by way of private relationships.
“Through this new campaign, we want to share authentic stories of local business heroes and emphasise on the role they play in our lives. The campaign will remind the audience of the local businesses they purchase their supplies from, be it Guptaji ki sweets, Rambhai Ki Chai, or Babu ke vegetables. We want to celebrate this distinct aspect of MSMEs in India and our relationship with the local businesses. On this MSME day, we are also launching our MSMEs Video stories series called ‘Business Hua Easy’ focusing on their journey, struggles, and how digital is helping them,” Ved Prakash Yadav, head of selling and development, Khatabook mentioned.
The marketing campaign consists of a video specializing in the names of the companies which in itself speaks concerning the high quality and worth to the shopper, saying ‘Kyuki inka to bas naam hi kaafi hai’, their title is sufficient for us to belief them with our day-to-day purchases. The marketing campaign was kicked off by teaser movies, adopted by a marketing campaign video launched on MSME day. Khatabook will even launch a video story of Ramesh and Dinesh Sirvee, the house owners of Aaiji Super Mart in Bangalore as part of a video story sequence referred to as ‘Business hua Easy’ within the first week of July. The story sequence launched as part of the MSME Day marketing campaign, will concentrate on the journey and challenges MSMEs face and the way they use Khatabook App to develop their enterprise and be extra formidable.
The marketing campaign has been conceptualised and produced by the model’s in-house artistic crew. As per the corporate, the idea of this marketing campaign got here from the perception that though there are over 63 million MSMEs unfold throughout the nation who contribute round 30% to India’s GDP, their tales, challenges, and ambitions are untold. Khatabook goals to deliver these tales to life and reiterate that they are going to stand with them at each step of their business trip.
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Source: www.financialexpress.com”