The Khadi and Village Industries Commission on Wednesday launched Khadi Fabric Footwear. Speaking on the launch event of footwear through video conferencing, Union MSME (Micro, Small and Medium Enterprises) Minister Nitin Gadkari said that every pair of shoes and sandals is priced between Rs 1,100 to Rs 3,300. Initially 15 designs have been introduced for women’s footwear and 10 designs for men’s footwear.
The world’s third-largest footwear market in India
The footwear will be sold on the Khadi and Village Industries Commission (KVIC) portal. Stating the potential of the country’s footwear sector in generating jobs and exporting, Gadkari said that he believes that India is the largest manufacturer of footwear worldwide after China and America. He told that this is an industry of 1.45 lakh crore rupees, whose domestic market is 85 thousand crore rupees and exports are 45 thousand crore to 55 thousand crore rupees.
The minister said that he would pray to actress-turned-politician Hema Malini to promote Khadi footwear without any amount or interest and become its brand ambassador.
KVIC’s own portal
Let us know that in recent years the popularity of Khadi has increased manifold and in such cases cases of Khadi trademark infringement have also increased. Especially during the Covid-19 lockdown, there was a lot of increase in such fake online sellers. However, to enable online customers to shop for genuine Khadi products, KVIC has launched its e-portal for online sale of 300 products at www.kviconline.gov.in/khadimask.