The TV broadcasting rights and digital rights have been offered for a cumulative value of Rs 43,255 crore, as per business sources. It is believed that Package A (TV rights) and Package B (digital rights) have been bagged by two totally different media firms, names of whom are but to be revealed. The Board of Control for Cricket in India (BCCI) commenced the e-auction of Indian Premier League (IPL) media rights on Sunday.
The Package A which consisted of TV broadcast rights within the Indian subcontinent had a base value of Rs 49 crore per sport. This base value is believed to have gone as much as Rs 57.5 per sport. Similarly, Package B, which entailed, digital rights was set at a base value of Rs 33 crore per sport, has already clocked a forty five% rise to face at Rs 48 crore per sport. It is known that on the finish of day one, TV broadcast rights stood at Rs 23,575 crore whereas digital rights had been value Rs 19,680 crore for 5 years.
However, the worth of digital rights would possibly nonetheless go up if every other media agency decides to problem the ultimate bid. In this case, sources declare that the bid could have an increment of Rs one crore. Further, the media agency difficult must 5 % delta on the package deal value.
It is to be famous that the knowledge has not been formally confirmed by the BCCI.
Further the bid for Package C (non unique 18 matches) and Package D (International rights) will resume put up 2 pm. To give perspective, Package C has been launched for the primary time and presents solely 18 video games with non-exclusive rights. This package deal is ready at Rs 16 crore per sport, amounting to Rs 288 crore per yr and Rs 1,440 crore for 5 years. Package D, however, is worldwide broadcasting rights which comes at a base value of Rs three crore per sport with the mixed worth coming to Rs 1,110 crore for 5 years.
This is a growing story…
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Source: www.financialexpress.com”