The Indus Valley has launched its new marketing campaign that includes Mandira Bedi. Through the marketing campaign, the model goals to spotlight the significance of main a wholesome life-style and attracts a parallel between wholesome cookware and good well being. “Health and well-being of our customers have always been the raison d’être at The Indus Valley, which is why the brand takes inspiration from wisdom of ancient traditions while simultaneously embracing modern technology to boost health via our products. Through our campaign we strike conversation around Mandira Bedi’s fitness mantra and aim towards generating awareness around healthy cookware being the key to healthy lifestyle,” Madhumita Uday Kumar, co-founder, The Indus Valley, mentioned.
The model has rolled out a movie with Mandira Bedi sharing the key behind her health as she advocates that cookware issues as a lot because the components used to organize meals. The movie explores and emphasises the significance of utilizing the proper of cookware as a sure vary of vessels have a poisonous coating that breaks down at greater temperatures, affecting the standard of the meals. This message is encapsulated within the marketing campaign together with the model’s dedication in direction of making the lives of individuals wholesome.
Founded in 2016 by Madhumitha Uday Kumar and Jagadeesh Kumar, The Indus Valley is an Indian direct-to-consumer (D2C) startup that focuses on providing 100% wholesome kitchenware merchandise. With the present portfolio of greater than 230 SKUs in its providing, The Indus Valley is constantly innovating and increasing its product vary to extend to 1000 SKUs within the subsequent 24 months.
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Source: www.financialexpress.com”