Swedish house furnishing model IKEA has launched a brand new built-in marketing campaign in India throughout tv, OOH, and digital channels. The marketing campaign focuses on IKEA’s big selection of house furnishing options offering worth for cash and serving a number of functions for every member of the family. Under this marketing campaign, IKEA has launched two TVCs, that includes two of its merchandise for the lounge and bed room.
The first business showcases IKEA’s GAMMALBYN couch. The couch’s vary of colors and worth for cash proposition is highlighted within the business. The second business focuses on how a really perfect bed room ought to be, and the importance of getting a mattress that matches properly with the aesthetic of the house. The highlight is on the multifunctionality of IKEA’s SONGESAND mattress.
“At IKEA, we understand the need of having a home that truly resonates with how our customers feel, and therefore, we have designed our offerings to suit our customers’ needs. We aim to bring great design that is functional and affordable into the lives of our customers and make their everyday better. We offer a wide range of over 8,000 products that enable customers to furnish their homes to cater to the diverse needs of the family,” Kavitha Rao, nation business supervisor, IKEA India stated.
IKEA India is part of Ingka Group. IKEA has on-line presence at the moment in Mumbai, Bengaluru, Hyderabad, Pune, Ahmedabad, Surat, and Vadodara. IKEA has been sourcing from India for over 35 years with greater than 50 suppliers. It is working with over 45,000 direct workers and 400,000 individuals within the prolonged provide chain in India to provide for IKEA shops worldwide. IKEA additionally works with Indian social entrepreneurs, and claims to interact greater than 2,000 girls artisans to provide merchandise for its world retailer.
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Source: www.financialexpress.com”