The Odisha authorities has taken possession of a workforce within the soon-to-be-launched Ultimate Kho Kho (UKK) league. The announcement comes days after Odisha gained silver medals in each girls and boys classes in Kho Kho throughout Khelo India Youth Games 2022. This would be the second direct sports activities enterprise for the Odisha authorities. The authorities additionally has possession of the hockey workforce, Kalinga Lancers, within the Hockey India League in 2013. The Odisha Sports Development and Promotion Company (OSDPC)-owned workforce would be the fifth franchise within the league.
Kho Kho is well-liked in lots of elements of Odisha, Tusharkanti Behera, minister for sports activities and youth providers, Government of Odisha. “In the recent Khelo India Youth Games, our boys and girls played well and won the silver medals. Since it’s a traditional game, we have huge scope to develop it further in the state. Therefore, we have decided to participate in the Kho Kho league,” he added.
OSDPC is collaborating with main metal producer ArcelorMittal Nippon Steel India Limited (AM/NS India) and might be working carefully in Ultimate Kho Kho.
“Sports Odisha has been one of the key factors in the sporting revolution of India. Their focussed approach in developing a sport has been impressive. They have created an environment that has encouraged many corporate investments to create access for grassroots development and future champions. And now their association with Ultimate Kho Kho, is a great sign for the development of the sport,” Tenzing Niyogi, CEO, Ultimate Kho Kho, said.
Ultimate Kho Kho had earlier introduced 4 franchises. Adani Group and GMR Group bagged Gujarat and Telangana franchises whereas Capri Global and KLO Sports are the homeowners of Rajasthan and Chennai groups respectively.
Ultimate Kho Kho has roped in Sony Pictures Networks India (SPNI) as its broadcast associate with an unique multi-year contract. The motion from the league might be broadcast throughout Sony’s sports activities channels and in addition on the OTT platform SonyLIV in English in addition to different regional languages.
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Source: www.financialexpress.com”