Godrej Consumer Products Ltd (GCPL)’s cleaning soap model Godrej No.1, has partnered with actor Shaheer Sheikh to launch a brand new tv industrial (TVC) marketing campaign for its sandal and turmeric cleaning soap. The marketing campaign focuses on how ladies can handle their magnificence wants whereas managing their every day chores.
Godrej No.1 is a extremely revered cleaning soap model that’s counseled for its pure substances like sandal and turmeric, Somasree Bose Awasthi, chief advertising officer, Godrej Consumer Products Limited (India), stated. “We are committed to offering the best bathing experience to our consumers. We understand the fast-paced lives of most women and wish to offer them a solution that they can rely on. With this TVC, we hope to further establish our soap as the ideal choice for glowing and healthy skin,” she added.
Conceptualised by Creativeland Asia, the TVC exhibits how Godrej No.1 gives nature’s method to magnificence with rigorously chosen pure substances to make pores and skin naturally lovely. It begins with the actor on the lookout for his on-screen spouse Naina, who he finds working arduous at her bakery. He is obsessed on her magnificence and wonders how she manages to look so gorgeous whereas being so hardworking.
For Shaheer Sheikh, the brand new TVC is all about creating an area for ladies to look naturally lovely, whereas juggling the calls for of life commitments. “I have always voiced my support in favour of women; even the shows I work on, have narratives around women empowerment. This is truly something I believe in – women need to be celebrated every day. I have great respect and admiration for all the women out there, who handle work and family, while taking care of themselves,” he added.
Godrej Consumer Products is a part of the 124-years younger Godrej Group. The firm is constructing a presence in three rising markets (Asia, Africa, Latin America) throughout three classes (residence care, private care, hair care).
Read Also: Hansa Research appoints Sandeep Ranade as EVP and nationwide head of quantitative analysis
Follow us on Twitter, Instagram, LinkedIn, Facebook
Source: www.financialexpress.com”