Godrej Jersey, the subsidiary enterprise of Godrej Agrovet, has launched an apple flavoured drink below its model Recharge. The model has additionally rolled out a multilingual digital video marketing campaign (DVC) to advertise the product. Conceptualised by RK Swamy BBDO, the marketing campaign goals to focus on the USP of Recharge with the tagline ‘Bijlee jaisi energy’.
According to Bhupendra Suri, CEO, Godrej Jersey, Protein inclusion is extraordinarily essential in at this time’s fast-paced way of life. “Consuming an energising drink at an economical price-point of Rs 10 is an expedient and convenient way for a majority of our population to include healthy proteins in their hydration needs. We are confident that this is a category-defining product. With this launch, we aim to double our category revenue by FY24,” he added.
Recharge shall be accessible in 4 (Apple, Mango, Orange and Lemon) flavours throughout Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, Kerala, Delhi, Punjab, Mumbai, and Nagpur.
The advert movie has been rolled out in Hindi, Telugu, Tamil, and Kannada and demonstrates the individuality of the product by equating ‘Recharge’ with ‘Bijlee’, which boosts and replenishes misplaced power on a sizzling summer time day. “We needed to showcase Godrej Jersey Recharge’s benefit of providing an “energy boost” uniquely and powerfully. An electrifying drink provides you an on the spot rush — ‘Bijlee jaisi energy!’ Therefore, we equated Recharge with ‘Bijlee’. Visually too, we wished one thing the transformation in a singular method that would turn into a property related to simply Recharge for future campaigns. Hence, the bolts within the eyes and hair-spiking of the characters. We’re positive the commercial will lower ice with customers, and extra folks will queue up for a style of the Bijlee (Recharge),” Valluri Seshagiri Rao, technique head, R Okay Swamy BBDO, said.
The South India Protein Gap examine (2019) by Karvy Insights revealed that as many as 83% of people that don’t devour milk in India undergo from protein deficiency. 80% of customers surveyed had been conscious of the advantages of a protein-rich weight loss plan. However, most had been unaware of the particular each day requirement.
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Source: www.financialexpress.com”