Go Digit General Insurance has launched its new model marketing campaign “Do the Digit Digit” that includes model ambassador Virat Kohli. Since its inception in 2017, Digit has centered on simplifying insurance coverage to assist extra Indians perceive the significance of getting enough monetary cushion. The movie reveals individuals and parts regularly turning into the color Amber, representing Digit’s presence alongside the size and breadth of the nation. “Over the last 4.5 years, we have stuck to our mission of making insurance simple and accessible. Our customer base today is a testament to our efforts and the new brand campaign is a celebration of this milestone. The collective trust of our customers and partners has helped Digit scale in a way that the company is now present across most geographies and what better way to commemorate this than a catchy new anthem and hook step by everyone’s favourite, Virat Kohli,” Tanya Marwah, vp, and head – model advertising, Digit Insurance, stated.
Set within the hustle and bustle of Indian cities, Digit’s new campaigns showcases the corporate’s scale and presence throughout geographies and demographics. From autorickshaw drivers and vacationers to sufferers and new moms, Kohli is seen doing the signature step with individuals from totally different states and cultures. The jingle highlights Digit’s strains of enterprise and the convenience that comes with shopping for insurance coverage from the corporate, given the way it has leveraged know-how to scale and streamline its enterprise operations.
According to the corporate, Digit clocked in Rs 5,268 crore in yearly income in FY21-22, making the insurer one of many quickest personal basic insurers to attain this milestone. Led by its motor, property and well being strains of enterprise, the corporate claims to have reported a progress of 62% in FY21-22, whereas the general business progress stood at 10.9%.
For Virat Kohli, identical to in cricket, insurance coverage corporations, too, should evolve with the altering occasions to carry ahead their A-game. “You have to be disruptive in a way that brings real change and makes sense to people. Digitising insurance was much needed, and I am glad Digit has been able to achieve this successfully,” he added.
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Source: www.financialexpress.com”