Domestic toy producer Funskool India has acquired the licence to fabricate and distribute toy figures of Chhota Bheem and 7 different characters from the favored animation collection, in India.
Chennai-based Funskool, a part of the MRF group, has obtained the licence to launch the collection of motion figures from Green Gold Licensing & Merchandising India. Green Gold Animation, which creates unique Indian animation content material, has over time established itself as a outstanding participant in licensing and merchandising, film manufacturing and distribution, digital enterprise, retail shops and occasions.
R Jeswant, CEO of Funskool India, stated, “We are excited to add Chhota Bheem to our well-established manufacturing and distribution capabilities. Our existing scale and distribution network establishes an ideal platform to achieve the full potential of Chhota Bheem in India and will address the significant unmet needs of the portfolio of products.”
Samir Jain, govt director & COO of Green Gold Animation, stated, “When it comes to manufacturing high quality and toxin-free toys for children, there is no substitute for Funskool in India. We are immensely pleased with licensing Funskool India with manufacturing and distributing Chhota Bheem and the other 7 action figures. With its expansive distribution network prowess, we are confident that Chhota Bheem action figures will reach every child in the country.”
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Source: www.financialexpress.com”