Flipkart has rolled out a modern marketing campaign that includes Alia Bhatt as ‘FlipGirl’ because the ‘superhero’ protagonist, for the Indian shopper searching for a saviour to affirm their ‘wishlist’. The new marketing campaign goals to speak Flipkart’s dedication to democratising e-commerce and premium manufacturers, making them accessible via sooner supply throughout the nation. The marketing campaign brings ahead the truth that merchandise throughout classes, together with mobiles and electronics, style and life-style, house equipment and sweetness, are made accessible conveniently and delivered to clients’ doorsteps throughout the nation.
“Since its inception, Flipkart has promised and delivered a great selection at value delivered at speed. And this has only gotten stronger. This is what we wanted to remind shoppers of – they can count on Flipkart to save their day. ‘FlipGirl’ embodies this for us,” Dushyanth Jayanty, vice chairman, advertising and marketing, Flipkart, stated.
Dressed in a cape with Flipkart’s signature blue and yellow colors, the actor’s persona ‘FlipGirl’ has a pointy eye to avert any hazard and assist folks in want. While saving them from risks, she additionally saves the day by providing them recommendation to buy on Flipkart for ‘Super products at super prices with super speed’. “Flipkart as a brand is very close to my heart. As an actor, it is important that our characters and stories reach the remotest parts of India. Similarly, Flipkart’s FlipGirl will ensure fast deliveries across all corners of India, making it easier for all of us to shop online,” Alia Bhatt said.
Conceptualised by McCann World Group, Flipkart has devised a 360-degree marketing campaign with a considered mixture of channels to achieve its dynamic set of shoppers in a number of languages throughout demographics.
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Source: www.financialexpress.com”