Reliance is giving competition in the case of taking assets of Amazon Future Retail so that it can make a big place in India’s large consumer market. At the same time, Mukesh Ambani’s e-commerce venture Jio Mart (JioMart) is slowly trying to compete with Amazon and Flipkart. Jio Mart is now focusing on the festive season after expanding from grocery to fashion and electronics segment.
Up to 50% off on electronics products
According to the information available on the website, with its second festival sale, Jio Mart has added a gifting corner to its app and website, offering up to 50 percent discount on sweets, snacks, electronics products etc. However, the number of products and discounts under the gift is not uniform and varies on a geographical basis.
According to gifting solution company Qwikcilver, the online gift market is expected to grow from $ 65 million in 2019 to $ 84 billion in 2024. However, like most sectors after Corona, the gift market has also suffered a setback as social distance has become normal and travel has also reduced. This has benefited the online medium that sends gifts. Companies have also come in this area. For example, Ferns N Petals launched a digital gifting option in April, such as Guitarist on video calls, personalized e-story books along with other digital and virtual gifting options.
JioMart in the fashion and electronics segment
Meanwhile, Jio Mart is currently piloting the electronics segment launched last month. This service is available in select areas of Navi Mumbai, Thane and Kalyan like the previous category. In the current festive season, it is also important for Jio Mart to enter the fashion and electronics segment where Amazon, Flipkart, Snapdeal etc. platforms have started many sales.