The festive sale of e-commerce companies has started very well. Amazon has said that in the first 48 hours of the Great Indian Festival Sale, 1.1 lakh sellers have received orders on its platform. The special thing is that most of the orders have come from small cities of the country. Amazon’s ‘Great Indian Festival Sale’ has started on October 17. It will last for about a month i.e. the festive season. The sale for Amazon Prime Members started on October 16. So far more than 5000 sellers have sold sales tax of Rs 10 lakh on Amazon.
At the same time, Flipkart says that within 3 days of Big Billion Days Sale, the growth achieved by the vendors on its platform was achieved within 6 days in last year’s sale. Flipkart sale started from October 16 and within 3 days of its early access and commencement, more than 70 sellers have become millionaires and around 10000 sellers millionaires.
Manish Tiwari, vice president of Amazon India, says, “These 48 hours have been the biggest in the seven-year history of Amazon.” We have made a lot of preparations for the sellers of Amazon. During this period, about 1.1 lakh sellers have received orders. Of these, 66 per cent of orders have come from small cities. ”He said that Amazon has 6.5 lakh vendors on its platform.
91% of new customers are from small towns
There has been a tremendous increase in the number of new customers on the Amazon platform. 91 percent of these new customers have come from small cities-towns (separate from metros and top 40 cities). Tiwari said that about 66 per cent of new prime sign-ups are also from small towns like Tawang and Changlang in Arunachal Pradesh, Mokokchung (Nagaland), Baran (Rajasthan), Pudukottai (Tamil Nadu), Una (Himachal Pradesh) and Jaunpur (Uttar Pradesh). Has happened.
Similar trends on Flipkart and Snapdeal platforms
On Amazon’s platform, we have seen a similar attitude as seen on Flipkart. Walmart-owned Flipkart’s ‘Billion Days’ sale has started on October 16. Flipkart said that on the first day, about 50 percent of the new customers shopping on its platform were from third tier cities. Similarly, Snapdeal has also said that on the first day of its sale on October 16, 30 percent of orders were received from new customers. 90 per cent of these orders came from second and third tier cities. However, no company has revealed the number of orders received so far.