The festive sale is going on on e-commerce websites in the country. The sale is going on on all e-commerce platforms including Amazon, Flipkart. In these cells, offers are available on all products including clothing, smartphones, electronics, appliances. On e-commerce platforms, there has been a 72 per cent jump in sales in October compared to August. This information has been received from Ecom Express.
The highest demand for clothes
According to this, clothes and accessories have been the most purchased category from February to August. In October, the segment has grown by around 5 per cent in terms of total volume and 200 per cent increase as compared to Covid-19 prior figures. According to the company, the growth is mainly from big cities like Bangalore, Chennai, Kolkata, Ahmedabad and Mumbai. Kolkata saw the biggest increase in October sales figures.
Due to Durga Puja, there was a good increase in clothing and footwear in the city. This shows that Kolkata waited for the festive season and their priority for this year’s gifts was clothing, footwear and accessories. Although, Delhi saw a decline in the clothing segment, but its connected cities like Gurgaon, Noida and Ghaziabad contributed significantly.
Mobile, tablet increase by more than 210 percent
Mobile, tablet and mobile accessories saw growth of 89 per cent in August. This category remained strong and during the festive sale of October it has increased by more than 210 percent. While big cities remained the biggest markets for this category, enthusiasm was also seen in small cities.
In August, there has been a 260 per cent jump in medicines and spillings compared to the earlier days of Covid-19. The impact of the epidemic was seen in this and the level of August in the October cell remained stable. At the same time, there was an increase in laptops and accessories, footwear, beauty products in February. It continued to decline in October, due to which work from home, fewer offline meetings etc. The footwear segment returned to sales in October and its demand more than doubled.