From campaigns focussed on remembering one of the best moments of life with fathers to highlighting their assist, are a number of the methods manufacturers are celebrating Father’s Day 2022. BrandWagon Online takes a have a look at a number of the campaigns launched to have fun fathers.
#SayItWithSamsonite – Samsonite
To have fun Father’s Day, Samsonite India’s advert marketing campaign focuses on remembering one of the best moments of 1’s life and the way a father is there to assist us by way of all these moments. The movie brings about many feelings of a father-son bond, as the daddy is valued by way of many hidden notes and a shock that awaits him.
DiagHero – DiagRight
DiagRight Father’s Day marketing campaign highlights the function and contribution of a phlebotomist within the healthcare sector. The movie emphasises on the eagerness, ache and laborious work in direction of his/her occupation to create a separate identification for themselves. The character within the video is a father and a phlebotomist on the identical time whose day by day life exercise is described by her daughter to a house tutor.
#SecureForDad – Colors Infinity and Comedy Central
Colors Infinity and Comedy Central’s #SecureForDad marketing campaign encourages a easy but radical and progressive thought, that no matter is off-limits with regards to having a dialog with one’s father. The marketing campaign goals to allow conversations that fathers and youngsters would in any other case draw back from, driving a wave of change in conference in each family.
Father’s Day 2022 – SBI General Insurance
SBI General Insurance has rolled out an advert marketing campaign specializing in the father-daughter bond on social media. The movie highlights the unbreakable bond between a father and a daughter and portrays how he works laborious not solely to guard her and provides her a safe future, but additionally empowers her and strengthens her resolve to pursue her desires and aspirations. He helps her dare to dream angle and nurtures her efforts to carve her personal distinctive path to success. He continues to show her the true values of independence and to combat for what she believes in, driving the message of dwelling life on her phrases fairly than adhering to the straitjacketed and generally outdated social constructs of society.
#SoneKaSona – Augmont Gold For All
On the event of Father’s Day, Augmont launched an informative social-experiment quick documentary starring fathers from all walks of life addressing their must put money into Gold SIPs. Based on a social experiment interviewing a professor, creator, company skilled, single-father and a middle-class father, the chronicle showcases how fathers throughout professions and pay-scales have benefitted by investing within the profitable yellow steel.
#ThankYouDad – Parle
In its Father’s Day marketing campaign, Parle has rolled out a social experiment movie aimed toward urging folks to carry forth all that they depart unsaid to their fathers and take the chance of Father’s Day to speak what they really feel. Addressing the communication hole between fathers and youngsters, the movie captures unscripted conversations between actual duos of father and youngsters to show uncooked feelings, and their heartfelt regard for the complicated but cherished relationship. The marketing campaign focuses on gratitude and celebrating the presence of fathers in our life.
#HandiKhushiyonKi – Biryani By Kilo
Biryani By Kilo’s marketing campaign on Father’s Day highlights how dads usually draw back from voicing their love, however categorical their emotions with little gestures. The marketing campaign brings alive relatable moments that make a father-child relationship memorable.
#HumHaiNa – CommerceIndia
CommerceIndia’s #HumHaiNa marketing campaign tugs on the viewers’s heartstrings and exhibits the love a daughter has for her father. It additional emphasises on the power of in the present day’s youth to leverage digital transformation to spark development. The digital movie #HumHaiNa has been amplified on Instagram, Facebook and Linkedin.
#CoolDads – Shoppers Stop
Shoppers Stop, has launched their digital marketing campaign #CoolDads this Father’s Day. Drawing inspiration from millennial fathers, the marketing campaign surprises us with a contemporary tackle dads. The marketing campaign highlights this mild and liberal aspect of fathers which might be aiming at being the #CoolDads.
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Source: www.financialexpress.com”