Education New Zealand Manapou ki te Ao on the NAFSA Conference in Denver, Colorado has introduced a worldwide advertising and marketing marketing campaign emphasising New Zealand’s attributes for worldwide college students. The nation opens for enterprise on 31 July after two years of closed borders. The marketing campaign focuses on tales of eight worldwide college students from China, Colombia, Germany, India, Japan, Thailand, USA, and Vietnam. The college students purpose to share their expertise in New Zealand.
Education New Zealand invitations these college students to work alongside Kiri Nathan, Māori dressmaker, to collaborate on designing schooling clothes centered on manaakitanga (care of individuals), kaitiakitanga (care of place), and the pōtiki spirit of youthful power. The narratives within the marketing campaign purpose to concentrate on the scholars’ experiences and targets, and discover themes akin to work and profession readiness, sustainability, and innovation by means of collaboration. The marketing campaign claims to be rooted in Te Ao Māori values.
The marketing campaign was launched as a part of Education New Zealand’s participation on the NASFA 2022, worldwide schooling convention and Expo in Denver, Colorado. The marketing campaign will roll out throughout New Zealand’s key companion international locations from June 2, 2022 and run for 12 weeks initially.
“The traditional academic gown worn by students when they graduate is a symbol of achievement, capturing a snapshot in time,” Nathan stated. “It is a new perspective that redefines success in global education beyond degrees and academic achievement and builds greater understanding of the value of continuous learning throughout life,” Grant McPherson, chief government, Education New Zealand.
The eight chosen college students are Hanbo Wang (Kevin), China, Octavius Jones, from the United States of America, Tiara Das, India, Bryann Avendaño, Colombia, Hanna Watanabe, from Japan, Khanh Phuong LE, Vietnam, Atis Suksingha, Thailand, and Malina Grube, Germany.
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Source: www.financialexpress.com”