Independent digital advertising and marketing company ‘Digital Kong’ has gained the digital mandate for natural skincare model ‘Raw Beauty’. As per the mandate win, Digital Kong will take ahead efficiency advertising and marketing, social media communication, model technique, artistic shoots, public relations, influencer advertising and marketing, search engine optimisation (website positioning) and content material creation for Raw Beauty Wellness.
“I have had a rocky road journey in finalising the right agency for my business. We are a growing/thriving business with a passionate in-house team and while looking to onboard a team for brand building activities, passion as a quality was non-negotiable for me. With their creative outlook, spontaneity and extensive experience in e-commerce, I’m looking forward to growing Raw Beauty multiple fold and building a brand which not only will be known for honest and effective skincare but also holistic wellness,” Sunayana Walia, founder, Raw Beauty, stated.
The partnership may even discover the launch and promotion of latest merchandise, cross model partnerships, occasions and social positioning. For Sanjana Nischal, COO, Digital Kong, the intention behind the partnership is to co-create and develop collectively. “We truly believe in their product line and vision of promoting sustainable and mindful consumption of skincare and wellness products. With our team’s expertise in creative visualisation and performance marketing, we are imperative to delivering an escalating growth graph both in terms of brand recall and financial growth,” she added.
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Source: www.financialexpress.com”